An Approach to the AI Journey Design

Perspective for Industrial Manufacturing

Since OpenAI’s first public release of ChatGPT in November 2022, companies within diverse industries have progressively realized the potential that Artificial Intelligence has to generate economic returns and competitive advantage.

Indeed, more profitable business models are now possible leveraging AI-enabled capabilities, and, in order to harvest such returns, a gold rush towards AI is in act.

Despite the promising potential, companies are facing common challenges in scaling pilots, aligning experimentations and business priorities, and addressing technology and organizational gaps. Nevertheless, a narrow focus on productivity use cases often limits transformative impact, while emerging risks and regulations add complexity. Addressing such challenges is essential for companies to fully leverage AI's transformative potential.

PwC Strategy& has helped diverse clients in overcoming such obstacles with a pragmatic and structured 9-steps approach to define an AI journey:

  • AI Readiness assessment
  • Use cases catalogue definition
  • Use case preliminary evaluation
  • Business casing
  • Definition of implementation waves
  • Business engagement for prioritization refinement
  • Operating model and architecture definition
  • Roadmap design
  • Results measurement and continuous update

70% of CEOs believe that Generative AI will significantly change the way that their companies create, deliver and capture value in the next 3 years.

While potential returns from AI are promising, companies are facing diverse challenges to effectively adopt such technology and fully harvest its potential value.

PwC Strategy& has developed a pragmatic and structured approach to address such challenges and define a robust AI journey.

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Stefano Bianchi

Stefano Bianchi

Partner, Strategy& Italy

Massimo Iengo

Massimo Iengo

Partner | D&A Leader, PwC Italy

Garabet  Ayvazian

Garabet Ayvazian

Partner, Strategy& Italy

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