National AAM Ecosystem

Market Study & Recommendations

With Advanced Air Mobility (AAM) we identify the large family of applications based on manned or unmanned drones and eVTOLs (electrical/hybrid vertical take-off and landing aircraft) that will offer innovative services for passengers and goods transportation, data and image collection and aerial work. Therefore, we are looking at the broad “drone market” encompassing recreational and professional Unmanned Aerial Vehicles (UAVs), new aircrafts for passenger transportation and cargo delivery typically over ranges below 300 nm, as well as the unmanned aircraft defense applications. Following the previous publication by Strategy& “The path towards a mobility in the third dimension - How to create a National ecosystem for Advanced Air Mobility”, this report aims at taking a deep dive in the Italian market to assess its maturity and projected trajectory.

Each AAM sub-sector faces a number of challenges such as autonomous flight, the availability of infrastructure (i.e., vertiports), integration into the current airspace regulations, and competition with other means of transport. Over the past decade, significant steps forward have been made globally in technologies enabling the development of advanced vehicles and aircrafts based on hybrid and electric propulsion systems.

This, coupled with the expanding consumer market, resulted in several players and start-ups investing in the development of drones and piloted vehicles capable of conducting complex operations in different environments (e.g. urban and rural). The Italian ecosystem is continuously growing thanks to the great interest coming from both industrial and public entities that recognize the great potential of these applications bringing mobility and conventional ground operations to the third dimension. The identified challenges and their associated disruptive potential, call for a solid national ecosystem capable of providing full scale integration of mobility plans, identifying new sets of regulations and developing required technologies in terms of vehicles, systems and infrastructures. To achieve these objectives, at Strategy&, we have identified market trends and gaps to develop a set of recommendations for the full range of interested stakeholders to propel the take-off of the national Advanced Air Mobility ecosystem.

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Cesare Battaglia

Cesare Battaglia

Partner | Aerospace, Defense & Security Country Leader, PwC Italy

Gabriele Capomasi

Gabriele Capomasi

Partner | Aerospace & Defense, Industrial and Technology, Strategy& Italy

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