Zero infrastructure — Anything-as-a-service: A technology operating model for the cloud-centric era

Executive summary

  • The cloud, especially the public cloud, is now officially beyond hype. Supply options are real, as is enterprise buyer spend.
  • Increasingly, chief experience officers (CXOs) are using the cloud to solve the most important business and technology challenges across all functions of the business, from speed and agility to innovation and cost advantage.
  • The cloud is becoming the core paradigm for delivering business technology, with an aspirational promise of “zero infrastructure — anything-as-a-service.”
  • To deliver on this promise, tech operating models will need to evolve and grow a new set of cloud-centric capabilities that are very different from the old ways of IT:
    • A new, consultative approach to cloud demand and business relationship management
    • A retooled architecture, engineering, and operations capability, embracing such concepts as cloud orchestration tool sets, continuous integration and deployment, and development operations (DevOps)
    • Strong controls for cloud consumption, performance, and vendor/partner management
  • Where to start, and where to focus, will depend on your industry. The journey will look different for players whose technology is the product vs. less tech-centered mid-cap and large enterprises.
  • We offer a blueprint for a cloud-centric operating model, and a road map for how to get there.


  • What we see today is only a glimpse of what lies ahead
  • Public cloud services are dramatically outpacing general IT spend (22% vs. 4% CAGR)
  • Companies adopt service models, going as far as striving for a zero infrastructure footprint
  • IT suppliers are rapidly adopting their business models to compete with new players
Each organization should decide how far it  needs to push the operating model choices

Contact us

Dr. Florian Gröne

Global Telecoms Advisory Leader, Strategy& US

Danielle Phaneuf

Principal, Strategy& US

Follow us