Principal, Strategy& US
Dr. Florian Gröne is an advisor to executives in the communications, media, and high-technology sectors for Strategy&, PwC's strategy consulting group. A strategy and technology consultant for over 15 years, he is a principal with PwC U.S., based in New York City.
He co-leads the firm’s strategy consulting work for the U.S. communications sector, and is the U.S. technology strategy leader for the information services and communications industries. He has spent a decade serving clients across Europe and the Middle East, and has been based in the United States since 2012.
In his work with executives, Florian specializes in
Florian is a prolific author of thought pieces on forward-looking strategy, technology and digital topics. His ideas and perspectives have been featured in top-tier business publications such as the Financial Times, strategy+business, Bloomberg Business, Forbes, as well as numerous trade media outlets.
Prior to joining Booz Allen Hamilton’s Worldwide Commercial Business in 2001 (which was rebranded Booz & Company in 2008, and Strategy& in 2015, after combining with PwC), Florian worked in the then new internet economy as a project manager for B2B e-commerce pioneer FreeMarkets, Inc., which is now part of Ariba/SAP, and as a Venture Capital Associate with Gi Ventures AG, a German early stage technology investor. He started his career with Hamburger Morgenpost and Focus Magazin, two German news publishers.
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