Dr. Florian Gröne

Principal, USA

Dr. Florian Gröne is an advisor to executives in the communications, media, and high-technology sectors for Strategy&, PwC's strategy consulting group. A strategy and technology consultant for over 15 years, he is a principal with PwC U.S., based in New York City.

He co-leads the firm’s strategy consulting work for the U.S. communications sector, and is the U.S. technology strategy leader for the information services and communications industries. He has spent a decade serving clients across Europe and the Middle East, and has been based in the United States since 2012.

In his work with executives, Florian specializes in

  • Strategic scenario planning and wargaming
  • Corporate and business unit strategy development
  • Digital business innovation and transformation
  • Strategic cost reduction and Fit for Growth* transformation efforts
  • Capability and operating model development for digital business and technology organizations
  • Value creation from structural change such as M&A, spin-offs and strategic partnerships

Florian is a prolific author of thought pieces on forward-looking strategy, technology and digital topics. His ideas and perspectives have been featured in top-tier business publications such as the Financial Times, strategy+business, Bloomberg Business, Forbes, as well as numerous trade media outlets.

Prior to joining Booz Allen Hamilton’s Worldwide Commercial Business in 2001 (which was rebranded Booz & Company in 2008, and Strategy& in 2015, after combining with PwC), Florian worked in the then new internet economy as a project manager for B2B e-commerce pioneer FreeMarkets, Inc., which is now part of Ariba/SAP, and as a Venture Capital Associate with Gi Ventures AG, a German early stage technology investor. He started his career with Hamburger Morgenpost and Focus Magazin, two German news publishers.


  • Technology strategy


  • Entertainment and media
  • Telecommunications
  • Technology


  • PhD (summa cum laude) in Corporate Strategy WHU - Otto Beisheim School
  • of Management in Germany
  • MBA Katz Graduate School of Business at the University of Pittsburgh
  • Master in Business (Diplom-Kaufmann) EBS University of Business and Law in Oestrich-Winkel