William Zhang

William Zhang

Partner, Strategy& China

William Zhang is a specialist in China healthcare and life-science industry for Strategy&, PwC’s strategy consulting group. He is a Partner with Strategy& China based in Hong Kong, and he leads the strategy competency of China healthcare and life science practice.

With over 15 years of combined experience in consulting and pharmaceutical sector, he has extensive experience in helping clients in corporate strategy, go to market strategy, growth strategy, organization transformation, sales and marketing, supply chain and operations optimization, JV and partnerships, and digital strategy. His experience covers the whole value chain of the health sectors, including pharmaceuticals, medical devices and diagnostics, hospitals, senior care, pharmaceutical retail and distribution, and consumer health.

Selected relevant experience includes:


  • Provided post-merge business integration support for a global pharmaceutical company Animal Health BU: Supported entire business integration after acquisition
  • Provided deal support for a leading Japanese PharmaCo: Support target screening and operations due diligence
  • Developed a broad market strategy for a leading pharmaceutical company: Developed a growth strategy of exploring new insights into CHC/County; diagnosed and designed new setup and determined resource requirements
  • Developed a retail strategy for a leading pharmaceutical company: Assessed retail opportunity in China with brand selection and value driver analysis
  • Designed a China resizing roadmap for a leading MNC pharmaceutical company: Identified cost saving opportunities of $45M
  • Developed a commercial due diligence of plasma based product for a leading private equity firm: Conduct demand and supply analysis and target company industrial benchmark
  • Conducted an India manufacturing site assessment for a big MNC PhamaCo: Assessed market & competitive landscape; evaluated site operations capabilities and external supply system
  • Developed China growth strategy for a leading player in VDS (vitamin, dietary supplements) sector: Forecasted market sizing and trends, identified target customers and designed new ways of health play to unleash growth levers 
  • Developed a China partnership strategy for a global top 5 VDS company: Conducted target screening and supported partnership negotiation  

Medical device, and diagnostics

  • Conducted a future trends study for a global med-tech company: Analysed China healthcare landscape and future diagnostics trends of “clinical utopia”
  • Developed a Fit for Growth strategy for a global leading medical device company: Identified potential areas for optimisation and recommended a set of initiatives to improve efficiency and organisational capabilities
  • Conducted China market entry strategy for a global leading oncology gene testing company with a particular focus on strategy to develop China local partnerships
  • Conducted a China emerging market strategy study for a global leading IVD company: Recommended a holistic strategy including target customers, offerings, operating model and level of resourcing that ensure a success into the future strategic markets
  • Developed China sales expansion strategy for a leading medical device company focusing on orthopedic market: Assessed market potential, identified expansion areas and supported organisation development
  • Developed a distribution dynamics study for a global leading medical device company: Conducted channel margin analysis and provided an external perspective on its distributors channel margins benchmark
  • Developed a tender information management strategy for a global medical device company: Conducted tendering trends analysis; Established to be process and bridged partnerships for tendering data collection
  • Developed brand value proposition study for a global med-tech company: Developed a clear Value Proposition applying STP tool; recommended tailored offerings and value proposition for China business
  • Developed new digital/ AI business model for a world leading IVD company: Identify pain points across value chain and designed an eco-system to address pain points and unmet needs
  • Developed a policy study & business planning for a leading IVD company: Factored in policy impacts into five-year business planning; developed marketing strategy for growth

Healthcare providers

  • Designed China hospital market entry for a global leading hospital to develop a large scale hospital in China: Recommended hospital setup, and developed a business case to evaluate the economic feasibility
  • Developed a China business development strategy for a US leading hospital: Conducted market assessment on potential opportunities, developed go to market approach and forecast revenue and investment
  • Developed business transformation for a senior care service company in China: Conducted market intelligence of senior people; redefined business strategy and bridged partnership for service offering transformation
  • Designed an innovative senior care service for a leading real estate company: Validated product attractiveness, designed product pricing strategy and business model


  • MS in Supply Chain Management / Case Western Reserve University
  • BE in Material Science / Shanghai Jiao Tong University

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