Toby Zhang

Toby Zhang

Partner, Strategy& China

Toby Zhang is a Partner at PwC Strategy& China, based in Shanghai. He is also the consulting leader of the Financial Services sector at PwC Strategy& China. His expertise lies in corporate strategy consulting, and he has experience working with an extensive clientele with diversified needs.

He has 20 years of consulting experience and focuses on strategic planning, business model transformation, digital business innovation, organizational reform and strategic management in the financial sector. He emphasizes the effectiveness of strategy execution and has unique insights into Industry-Finance Integration and Industrial Internet. Toby is a member of the National Internet Association of China Expert Committee and has given lectures and published articles on various forums and essential magazines.

Selected relevant experience includes:

  • Provided multiple banks with strategic planning, business model transformation, digital business innovation and consistent strategy execution services
  • Provided strategic planning, business model transformation, and digital business innovation services for trusts, securities, asset management firms, wealth management firms, funds and financial holding groups
  • Led China market entry strategy projects for several international renowned banks

Education Background

  • Master of Science in Economics, Zhejiang University
  • Bachelor of Science in Economics, Fudan University

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