Drawing on recent research and real examples, the article’s authors present a new approach to cultural evolution that leverages what’s strongest in an organization’s existing culture, providing a practical road map for real, substantive evolution in employees’ ways of behaving by focusing on few critical shifts.
In the early 2000s Aetna was struggling mightily on all fronts. While on the surface revenues remained strong, its rapport with customers and physicians was rapidly eroding, and its reputation was being bludgeoned by lawsuits and a national backlash against health maintenance organizations and managed care (which Aetna had championed). To boot, the company was losing roughly $1 million a day, thanks to cumbersome processes and enormous overhead, as well as unwise acquisitions.
Start with what's already working