No Match Found
The COVID-19 pandemic has led to significant changes in consumer behavior. Online shopping has reached a new plateau in the Nordics, people shop online instead of in stores and they will continue to do so when communities re-open. By looking at the consumer trends, we have identified four areas where it is crucial for companies on the consumer market to respond to the new conditions and audiences.
Strategy& and Norstat have conducted an extensive survey of more than 5.500 consumers in the Nordics to understand and help firms navigate the emerging trends shaping the future for consumer markets. Uncertainty and an online shift presents growth opportunities, but also stresses the need for strategies responding to the increased complexity. Here are four survey highlights where firms should respond by updating their strategies to the new playing field.