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Juuso Laatikainen

Juuso Laatikainen

Partner, PwC Finland

Juuso Laatikainen is the Strategy& Leader for Finland, based in our Helsinki office. He has broad consulting experience with international clients spanning Europe, Asia, and the U.S. within the manufacturing, industrial products, technology, software, logistics and transportation industries. He has a particular interest in supporting companies shifting towards services, software and solutions business models as well as becoming more customer centric.

Key areas of focus are:

  • Business strategies
  • Operating model design
  • Transformation programs
  • Post-merger integration
  • Advisor to several PE companies around the value creation potential from digitalization of potential portfolio companies

Prior to joining Strategy&, Juuso Laatikainen was a Business Manager at IBM.

Contact details



  • Business strategy
  • Product and service innovation
  • Digital


  • Oil and gas
  • Industrials
  • Mining and metals


  • M.Sc. in Network Economics from the Aalto University