AI is rewriting software – yet markets fail to recognize defensibility

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  • March 16, 2026

Assessing AI resilience of B2B software business models.

Heading into 2026, software equities have been quietly derating. Median EV/1-year forward sales multiples for a Bessemer Venture Partner index rule-of-40 company have dropped from 9.0x to 5.6x (-40%) over the last 12 months. Multiples are being reset as investors are growing concerned that AI will disrupt the B2B software market, leading to higher risk-premiums.

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– While AI creates new market opportunities and shifting moats, the BVP-sell-off has been very broad, posing the question whether public markets are failing to differentiate defensible business models from those with higher risk of redundancy in the emerging AI-era.

Erik Wall,Partner at Strategy& in Stockholm

The Strategy& team have defined five main characteristics of AI-defensible business models, including:

  1. Deep embeddedness in mission critical processes 

  2. Control and enablement of data or data rights

  3. Verticalized deliveries with strong domain expertise (in particular blue-collar verticals)

  4. Regulated and compliance-heavy processes with high workflow complexity and operational risk

  5. Services and/or hardware being an intrinsic part of the software offering

Although trading at above-average multiples, BVP companies that are defined by these characteristics are trading down as much as 30%, much like the wider BVP index, which is down 31% over the past 3 months. Hence, the increase in software risk premiums is also applied to businesses we believe are strongly positioned to increase customer value in the AI era.

Milos Lørup Bartosek, Partner at Strategy& in Oslo says PEs are closely monitoring the technological developments and impact on public and private markets.

– Being heavily invested in the B2B Software sector, Private Equities are now assessing how to best position current and potential new investments in the rapidly evolving B2B SaaS market. Securing a moat around the above characteristics while leveraging AI to capture larger value pools and internal efficiencies will be critical to maximize value of their investments.

Milos Lørup Bartosek, Partner at Strategy& in Oslo

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AI Is rewriting software – yet markets fail to recognize defensibility

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Anders Brun

Partner, Oslo, Strategy& Nordic

98 20 40 10

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Milos Bartosek

Partner, Oslo, Strategy& Nordic

952 60 758

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Erik Wall

Partner, Stockholm, Strategy& Nordic

+46 709-29 31 25

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Jussi Lehtinen

Partner, Helsinki, Strategy& Nordic

+358 (0)20 787 8756

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