Consumer markets

We help companies strengthen their brand proposition in a world of slow growth, price pressure, and shifting retail channels.

Building capabilities for future success

PwC's Strategy& India consumer and retail practice works closely with organizations in the consumer goods, durables, and retail space to address their top-of-mind concerns as well as to drive their capabilities agenda. Our work includes addressing both strategic and operational issues that face the senior management across these organizations. Our consultants have consistently worked on cutting-edge business challenges and have helped frame solutions that build and sustain the “essential advantage” for our clients.

The India consumer and retail team is a balanced mix of both consulting and industry veterans with access to a team of industry experts with significant Indian and global experience. Our recent Indian experience with consumer product companies in India consists of projects across growth strategy, marketing strategy, market entry strategy, M&A due diligence, large-scale go-to-market transformation, and large-scale supply chain transformation. Similarly, our retail team has deep expertise in critical areas such as business and format strategy, expansion planning including acquisition evaluation, distribution, and supply chain management, promotion and marketing effectiveness, cost-base transformation, organization and change management, and working capital reduction.

We are differentiated from our competitors in our ability to deliver implementable solutions to the client’s problems, with clear benefits realization, while effectively leveraging our local and global expertise.


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Anurag Mathur

Anurag Mathur

Partner, Strategy& India

Birinder Soin

Birinder Soin

Director, Strategy& India

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