While companies today must understand where the consumer products market is heading, real growth comes from focusing on specific capabilities—the people, processes, tools, and structures that help differentiate one organization from another. Capabilities such as translating consumer insights into new products and services, converting online activity to sales, and managing retail execution are among key considerations for consumer products companies today. At Strategy&, we help leaders clarify their strategic priorities and the distinct capabilities that will help them to win in the consumer market.
Fit for Growth
Consumer products companies are struggling to expand revenue and profitability in low-growth markets with fragmenting consumer demand, shifting channels, and evolving technologies. But industry financial performance reflects limited success, with overall revenue growth declining and eroding operating margins. At Strategy&, we leverage our Fit for Growth* approach to help companies develop the capabilities they need to drive growth, while reducing and eliminating unnecessary costs across the enterprise. Our Fit for Growth transformations deliver results across five critical dimensions that drive performance:
- Ensuring strategic alignment
- Investing to support distinctive capabilities for growth
- Transforming cost structure
- Aligning the organization and operating model
- Enabling change and cultural evolution
Superior revenue management is essential for consumer products companies to boost profits and prepare for long-term growth. Driving sustainable improvements requires an integrated approach to pricing strategy, customer management, and trade promotion optimization. At Strategy&, our deep expertise in revenue management is supported by a market-tested framework, advanced analytic approaches, and a sophisticated set of tools that enables fact-based decision-making.
Digital strategy and services
Today’s ongoing digital transformation means much more than taking advantage of the latest technology, social media platform, or mobile app. At Strategy&, we help consumer products manufacturers use digital strategy to drive innovation and collaborate with retail trading partners, as well as to build deeper relationships directly with consumers and employees. Digital services and analytics also play key roles in capturing major cost reductions to help fund investments in differentiated capabilities.
Consumer products companies face challenges from increasing competition, growing complexity, evolving retail channels, and extended supply networks. At Strategy&, we help clients deliver profitable growth in relatively low-growth environments by enabling rapid innovation and design-to-value product development, while managing differentiated product flows across lean supply networks in response to fragmenting demand.
At Strategy&, we help clients transform their business through deals that realize strategic goals, capture value, and deliver growth. In consumer products, we work with companies to take advantage of new opportunities in the rapidly evolving consumer landscape—from globalization to consolidation to the rise of new, high growth brands.