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India Phygital Index 2023

PwC Strategy& launched the Phygital Index 2023 Report as the Knowledge Partner together with Images Group and Fynd, during the Phygital Retail Convention held in Mumbai on May 11-12.

In this report, we examine and answer key questions likely to occupy retail leaders’ minds today:
1. Why ecommerce penetration continues to grow? How will online penetration evolve in each retail category?
2. How should we try to win in e-commerce? Focus purely on marketplaces or double down on our own website?
3. How are online and offline shopping journeys converging? How can retailers create an omni-channel right to win in the current online-offline paradigm?
4. What are the key Imperatives for the C-Suite?

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