At odds: Company spending and strategy in the consumer markets industry

Fit for Growth Index Profiler results

PwC’s Strategy& surveyed 100 executives in the consumer markets industries to understand how well they align their strategy and cost agenda. Here is what they said.

Most companies’ strategies are surprisingly unclear.
A majority of companies allocate time and resources without using a strategic perspective
Organizational issues make the problem harder to solve

Additional industry insights

Few employees are living their company's strategy

Strategy& surveyed 410 employees in the industrial industry to understand how well the companies they worked for lived their strategy.

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Employees see room to educate on strategy

Strategy& surveyed 480 executives from companies in the technology, telecommunications, and media industries to understand how well they align their strategy and cost agenda.

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Companies' spending is at odds with their own strategies

Strategy& surveyed more than 1900 executives from companies of all sizes around the world to understand how well they align their strategy and cost agenda.

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Contact us

Vinay Couto

Vinay Couto

Principal, Strategy& US

Michael Weiss

Michael Weiss

Partner, Strategy& Germany

Pieter Crafford

Pieter Crafford

Partner, Strategy& South Africa

Tel: +27 (0)82 855 8927

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