Seven imperatives for transforming companies in the new digital era
Digital transformation is critical. But winning in today's world requires more than digitisation. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough.
It’s time to move beyond digital.
Pulling from years of in-depth research, the authors take readers inside twelve companies to reveal how they have reimagined their models and achieved monumental transformation that goes further than incremental digital initiatives. For each of these companies, seven common elements emerged that serve as a roadmap for how other leaders can transform their companies for success in a world beyond digital.
“A road map for companies looking to transform themselves in an era when digitization is no longer a differentiator.”
“The well-observed insights are sure to appeal to business leaders looking to revamp their approach.”
“A must-read for leaders who are serious about moving away from incremental change or one-off change projects to a fundamental overhaul of the enterprise they are in charge of.”