The steel industry has been confronted with dramatic changes over the last few years and is facing several disruptive factors in the future. This short video by PwC’s Strategy& looks at main industry trends and how steel executives should approach them — outlining winning ways to play of the future and what it takes to excel at those.
To be successful in the future, industry players should shape the future instead of reacting to market trends. In order to do so, they need to commit to an identity around how they create value for customers and the few capabilities that allow them to be better than anyone else, then update and extend those few capabilities that are essential for their success.
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