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Strategy That Works: A practical roadmap to success

"Strategy That Works" co-author, Paul Leinwand, brings to life some key concepts from the book. Building on more than a decade of research, he explains how companies like Haier, CEMEX, and Adidas have succeeded over time. “Success comes from making a promise about the value you’re going to create, and then focusing everything you have on delivering that promise. It’s about what you do, not what you sell.”

 

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Paul Leinwand

Paul Leinwand

Principal, Strategy& US

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