“The most powerful growth engines are made up of a handful of capabilities providing real differentiation in the market.”
Too many companies are chasing growth wherever it presents itself and end up pursuing too many types of growth strategies in parallel. As a result, they spread their resources thin and leave potentially viable growth opportunities under-resourced. They may experience a temporary revenue boost, but the gains are almost never sustainable.
Those companies end up being okay at many things, but great at nothing. They don’t build the strategic advantage that leads to long-term growth.
At Strategy&, we believe that consistent growth is the result of building a powerful growth engine — a system of a few capabilities that provides real differentiation in the market. From there, growth becomes the result of leveraging that strategic advantage again and again, by pursuing paths that are in line with what the company does — or could do — uniquely well.
Companies that want to grow in a coherent, sustainable way should pursue one of three types of growth strategy, presented here as a bull’s eye. The approach that tends to generate the most value is the one at the center. Options get more expensive and riskier as you move toward the periphery.
In turbulent times, your strategy matters more than ever. The world's greatest companies weather adversity and uncertainty much more adeptly by operating from their core strengths. A strategy built on these differentiating capabilities helps you outpace the competition, achieve faster growth, and earn the right to win.
Far too many strategies fail when it comes time to bring them to life. In fact, more than two-thirds of executives say they don’t have what they need to execute their strategy. Find out how your company can avoid falling into the strategy-through-execution gap by asking 3 questions.
Supercompetitors have a special recipe for success. It’s fueled by capabilities and it makes these iconic companies so powerful that they’re actually influencing and reshaping entire industries. Find out how you can use smart strategy to transform your future.
