COVID-19: UK Industry focus - Where next for retail?

COVID-19 is the most significant challenge in a generation for consumer-facing businesses. In recent weeks, retailers have worked tirelessly to feed the nation, look after staff and customers, and remain solvent. They must now turn to the future and look for ways to embed resilience, capitalise on accelerating consumer trends and integrate different business models.

By focusing on their customers and how their attitudes and shopping behaviours have changed, retailers will understand how to engage with and convert them in the future. This will also help them see where to invest to drive profitable growth, where to reallocate costs and how to access new money to fund innovation.

Our experts discuss why retailers should use this moment to reshape and transform their businesses.


“In such a short space of time, retailers have cared for communities, fed the nation, protected their employees and customers, and reinvented themselves.”

How we can help

This insight is brought to you using the capability of Strategy&, PwC’s global strategy house, alongside our PwC industry experts. Together, we transform organisations by developing actionable strategies that deliver results.

We are uniquely placed to combine strategy with technical, industry and execution expertise. We embed our strategy capabilities with expert teams across our PwC network, to show you where you need to go, the choices you’ll need to make to get there, and how to get it right.

The result is an authentic strategy process powerful enough to capture possibility, while pragmatic enough to ensure effective delivery. It’s the strategy that turns vision into reality. It’s strategy, made real.


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Contact us

Jacqueline Windsor

Jacqueline Windsor

Partner, PwC United Kingdom

André Medeiros

André Medeiros

UK and EMEA Consulting Consumer Markets Leader, PwC United Kingdom

Tel: +44 (0)7900 163407

Lisa Hooker

Lisa Hooker

Leader of Industry for Consumer Markets, PwC United Kingdom

Tel: +44 (0)7802 882562

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