The automotive industry has been quick to feel the immediate effect of a widespread lockdown because of COVID-19, and in the short term the outlook is tough for the whole sector.
Sales have fallen sharply, with dealership networks closed and manufacturing facilities either mothballed or repurposed to make ventilators, masks and other protective equipment.
Our experts discuss how, when lockdowns lift and consumer appetites return, automotive firms will have a choice to make: move back to business as usual, or to use this moment to create something better than before.
“For an industry that has traditionally been resistant to change, the COVID-19 crisis has overturned convention by imposing change and enforcing experimentation.”
This insight is brought to you using the capability of Strategy&, PwC’s global strategy house, alongside our PwC industry experts. Together, we transform organisations by developing actionable strategies that deliver results.
We are uniquely placed to combine strategy with technical, industry and execution expertise. We embed our strategy capabilities with expert teams across our PwC network, to show you where you need to go, the choices you’ll need to make to get there, and how to get it right.
The result is an authentic strategy process powerful enough to capture possibility, while pragmatic enough to ensure effective delivery. It’s the strategy that turns vision into reality. It’s strategy, made real.
Strategy& Automotive Partner, PwC United Kingdom
Tel: +44 (0)7824 328012