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The digital leap: How to drive growth through digital transformation in consumer packaged goods

Many of the fastest-growing players in the consumer packaged goods (CPG) industry can attribute their success to the business models they have adopted. By anchoring their businesses around a set of flexible, digital capabilities and technologies, these CPGs have been better placed to win with the increasing number of consumers who are engaging with and buying brands through digital channels.

Most established players have responded by initiating large-scale digital transformation programmes, but, in attempting to unlearn the tried and tested principles that drove their success historically, too many are failing to bridge the gap between their aspirations and the achievement of digital goals.

We’ve identified five steps that CPGs can take to make that leap successfully.

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