Trust & trade | Strategy& UK

Technology is changing the way countries trade with each other. The way in which consumers buy goods has been fundamentally changed by digital transformation. And suppliers can now send digital files of designs to be printed remotely using 3D printers. But whilst technology is the enabler of digital trade, is trust still the clincher?

Digital trade: The future of digital trade

Driven by technological advances, digital trade now accounts for $2.86tn of the global economy but non-tariff barriers are on the rise. How can policies be developed to promote trust and foster digital trade?

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Technology and trust should be the drivers of digital trade when distance matters

Traditionally, countries that are geographically close are more likely to trade with each other. New research by PwC shows that this is true for services as well as goods. In an increasingly digital and service-led global economy, what does this mean for the future of trade?

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David Armstrong

Partner, PwC United Kingdom

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