By studying huge datasets on the medical histories, DNA and lifestyles of millions of people it is possible to identify the causes of cancer and heart disease, weeding out failing treatments and matching patients with the best drugs. Underpinned by trust and collaboration, precision medicine offers a huge opportunity to improve our health by curing or even preventing disease.
Precision medicine uses data and processes like genome sequencing to predict more accurately what treatments are most likely to be effective for a particular disease and a particular patient. By providing cost-effective therapies that actually work, it can reduce healthcare budgets and, importantly for patients, offer disease-modifying treatments that can cure or prevent disease.
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As more digital therapeutics and connected devices come onto the market, pharmaceutical companies will have to change their approach to product discovery and...
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