Dr. Florian Gröne

Dr. Florian Gröne

Partner, PwC Strategy& (Germany) GmbH

Dr. Florian Gröne is an advisor to executives in the telecommunications, media, and high-technology sectors for Strategy&. A strategy and technology consultant for over 15 years, he is a partner at Strategy& Germany, based in Berlin. He has spent a decade serving clients across Europe and the Middle East, and has been based in the United States from 2012 to 2020.

His areas of expertise include:

  • Strategic scenario planning and wargaming
  • Corporate and business unit strategy development
  • Digital business innovation and transformation
  • Strategic cost reduction and Fit for Growth* transformation efforts
  • Capability and operating model development for digital business and technology organizations
  • Value creation from structural change such as M&A, spin-offs and strategic partnerships

Florian has authored thought leadership pieces on forward-looking strategy, technology and digital topics. His ideas and perspectives have been featured in top-tier business publications such as the Financial Times, strategy+business, Bloomberg Business, Forbes, as well as numerous trade media outlets.

Prior to joining the firm in 2001, he worked as a project manager for a B2B e-commerce pioneer, and as a Venture Capital Associate with a German early-stage technology investor.

Florian holds a MBA from Katz Graduate School of Business at the University of Pittsburgh and a summa cum laude PhD degree in Corporate Strategy from WHU - Otto Beisheim School of Management.

*Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.

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