Cookie policy

What are cookies?

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

For information on cookies, additional browsers and device types please see http://www.cookiecentral.com/faq/.

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service provider and you can learn more about the privacy policy and how to opt-out of the analytics cookies by clicking on following link:

Use of cookies

In order to make visiting our website attractive and to enable the use of certain functions, we and certain third parties use cookies on our website. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us or our partner companies to recognise your browser the next time you visit us (so-called persistent cookies).

The following cookie categories are used:

Cookies strictly necessary for the operation of our website (hereinafter “required Cookie”)
These cookies are required for the operation and functionality of the website. They make the website technically accessible, secure and usable and provide essential and basic functionalities, such as navigation on the website, correct display of the website in the internet browser or consent management.

Name Provider Purpose Expiry
AKA_A2 strategyand.pwc.com This cookie is generally provided by Akamai and is used for the Advanced Acceleration feature, which enables DNS Prefetch and HTTP2 Push.
Session
ak_bmsc strategyand.pwc.com This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots.
Session
bm_sv strategyand.pwc.com This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. Session
test pwc.com This cookie is associated with Adobe Analytics. It checks to see if cookies are enabled. Session
__cf_bm fonts.net This is a CloudFoundry cookie.
Session

Performance cookies
These cookies enable us to recognise you as a visitor to our website, to collect information on user behaviour on the website and to analyse it statistically.

Name Provider Purpose Expiry
at_check pwc.com Used by Adobe Target to check if cookies are enabled/supported on the browser. Session
AMCVS_ pwc.com This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier. Session
s_ppv pwc.com
This cookie is associated with Adobe Analytics site tracking and is used to measure a user's scroll activity to see how much of a page they view before moving to another page.
Session
AMCV_ pwc.com This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services. 730 days
s_nr pwc.com Adobe Site Catalyst cookie, stores date of visit and if visitor is new or returning. 364 days
mbox pwc.com Used by Adobe Target to generate dynamic content in a marketing box on the page. Contains the following values: PC ID - ID for visitor's browser. Removed when cookie deleted. Session ID - A unique ID for a user session. Check - checks if cookies are supported. Set on each page load. 731 days
s_ppvl pwc.com This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user. Session
gpv pwc.com This cookie is set by Adobe Analytics to store the quantity of pages the end user views when visiting websites. Session
s_cc pwc.com This cookie is associated with the Adobe Site Catalyst. It determines whether cookies are enabled in the web browser. Session

Customisation cookies
These cookies help us to understand how effective our marketing campaigns are, and enhance your online experiences with PwC Strategy& with customisation.

Name Provider Purpose Expiry
demdex demdex.net This cookie helps Adobe Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc. 179 days
dpm dpm.demdex.net This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing. 179 days
at_check assets.adobedtm.com Used by Adobe Target to check if cookies are enabled/supported on the browser. Session

We will only use cookies that are not technically necessary for the functionality of our website if you have provided us with your prior express consent.

In addition, you can also control the installation of cookies yourself at any time by changing your browser settings and/or deleting all cookies.