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Automotive strategy consulting services

Driving results to redesign your future

Powerful foresight accelerates growth

The wave of auto innovation has taken off with remarkable speed: Electrification. Driver assistance systems. Automation. Artificial intelligence. Connectivity. And, of course, we’re seeing major progress toward bringing autonomous vehicles onto the road. But more noteworthy than the pace of this innovation is its breadth—and the opportunity it poses to some automakers.

As you look ahead to the future of mobility, we hope you are thinking big. We can help you deliver even bigger. At Strategy&, we use our strategy capabilities to transform perspective into pragmatism and ambition into action. The result? Strategy that works for years to come!

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How we help clients

Customer strategy

As digitisation continues transforming all aspects of your business, understanding your customers — and exceeding their expectations with your core capabilities — is increasingly important. We help clients build distinctive value and sustainable growth through higher customer engagement and brand loyalty across all physical and digital touchpoints.

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Operations strategy

We apply lean principles, sourcing expertise, and transparency across the disciplines of manufacturing, distribution, transportation, and managing working capital to allow our clients to optimise their supply chain operations.

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Product and innovation strategy

We advise automakers on how to strategically build more effective organisations and capabilities rooted in new programme and product line strategy, technology portfolio strategy, and engineering productivity. We work to drive actionable change from the start of our engagement, and deliver results that redefine your business for years to come.

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Technology strategy

We work with clients on IT strategy, lean IT, next-generation technology, process transformation, and more. An IT organisation that can transform its operating model to act as both a cost centre and a strategic enabler will be poised to manage cyclical business demands.

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Impact

Developing a digital service strategy for OEM

Developing a digital service strategy for OEM

An OEM needed to be a leader in the field as the auto industry transitions from ownership to usership. Strategy& assessed the economic viability of a standalone subscription model and defined the required key capabilities including changeover, utilisation management and customer relationship management. We provided a recommendation on the viability of standalone solutions and analysis of required utilisation to reach the break-even point. We also developed options for increasing fleet utilisation by pooling complementary mobility demands.

Driving growth for an auto player

Driving growth for an auto player

A large privately held group with diverse automotive (and non-automotive) business activities in production and distribution engaged Strategy& to create a multiyear strategic roadmap to grow its business 2X and reduce its portfolio risk. After developing the roadmap, Strategy& also collaborated with corporate and business unit management to monitor execution through financials, key milestones, and a corporate dashboard. This achieved organic growth at twice the historic performance, led to inorganic growth of 20%+ over the following 3-year period, and attracted a higher calibre of talent based on committed growth plans in the new businesses.

Delivering value for a new vehicle

Delivering value for a new vehicle

An automaker engaged Strategy& in advance of launching its 5th generation of a light utility vehicle because the product’s pricing needed to be very competitive, but legislative changes were bringing additional costs. As part of our strategy work, we created transparency across the current creative pipeline, introducing and applying new methods for the generation of cost-cutting ideas. We also motivated the vehicle project team to take ownership of new ideas and introduced a new project governance to support rapid decision-making. This directly resulted in savings of more than €200 per vehicle and a pipeline for an additional €200 per vehicle. The new cost-cutting methods and processes were used on all future projects.

OEM designs new usership business model

OEM designs new usership business model

An OEM needed to be a leader in the field as the auto industry transitions from ownership to usership. Strategy& assessed the economic viability of a standalone subscription model and defined the required key capabilities including changeover, utilisation management and customer relationship management. We provided a recommendation on the viability of standalone solutions and analysis of required utilisation to reach the break-even point. We also developed options for increasing fleet utilisation by pooling complementary mobility demands.

Contact us

Sander Visser

Sander Visser

Partner, Strategy& Netherlands

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