Capture the attention of your fans — with strategy that’s built to deliver from the start
In today’s direct-to-consumer landscape, change is accelerating with new disruptions like artificial intelligence, virtual reality, and other emerging technologies on the horizon. But one thing remains the same: your most valuable customers are still your active, loyal, and passionate fans.
At Strategy&, we help clients build a fan-centric approach that delivers on what’s possible right from the start. With 100+ years of successful execution across 158 different countries, we can walk the talk for you, knowing what works and what doesn’t. When you work with the world’s only at-scale strategy business, backed by a global professional services network, we bring the results to redesign your future.
A large information services provider wanted to determine which one of four acquisitions to pursue in the marketing services space. Strategy& conducted a strategic target assessment and prioritisation of the potential acquisition targets in the following three key dimensions: market attractiveness, strategic outlook at a high level (e.g., competitive advantage, key sources of threats, gaps and challenges, anticipated priorities), and target’s fit with parent company’s six stated strategic objectives.
A major news and media company wanted to evaluate its digital advertising operations and improve the overall performance of ads across platforms. Strategy& conducted a rapid diagnostic of the digital sales ops function (including people, processes, and tech) to develop a baseline assessment of the end-to-end order-to-cash process to understand if it is operating at peak efficiency and effectiveness. As a result of our work, we identified the major root causes behind emerging issues and challenges as well as a list of measures that the company should consider to improve performance.
A Fortune 100 multinational technology company wanted to harness the momentum of a 3D video acquisition to explore opportunities in immersive sports experiences and quantify value created by participating in highly active space of VR, AR, and broadcast enhancement for sports content. Strategy& was hired to provide strategic insights on sports league and media stakeholders as well as to evaluate the existing sports market and the potential value created by immersive sports video offerings. We developed a partnership and prioritisation strategy, created a product roadmap and consumer use cases, built a sports market sizing model, provided value creation scenarios with year-on-year revenue estimates, determined monetisation strategy, and assessed competitive threats. As a result, we created consensus around product offerings and expected time to achieve substantial revenue; assigned potential value created by the immersive sports video offering; established a partnership, monetisation, and business model strategy for the near and long term; acknowledged both the potential and limitations associated with expanded markets (e.g. global and non-major league sports).