No match found
Cryptocurrencies and other digital assets (e.g. non-fungible tokens, NFTs) have established themselves as an alternative asset class for some time now. Today, already 10% of all Germans and 17% of all Swiss citizens own cryptocurrencies, meaning that these are far from being a niche product nowadays.
Particularly in the light of the growing uncertainty in the financial markets, brought on amongst other things by the war in Ukraine and high inflation in Germany, large parts of the EU and the USA, it’s worth asking the question regarding the investment behavior of crypto-investors – and the consequences providers ought to draw from that.
For the first “Strategy& European Crypto Survey”, we examined the investment behavior of a total of 2,000 private crypto-investors in Germany, Switzerland and Turkey in the period from 24 March and 05 April 2022.
Jens-Peter Nees, Senior Associate at Strategy& Germany, was also involved in drafting this publication.