Electric Vehicle Sales Review Q3-2025
Total BEV sales in Q3-2025 grew by more than a third compared to the same period last year
Harald Wimmer and Dr. Jörn Neuhausen
More than one in five vehicles sold globally are BEVs
Total BEV sales in all analyzed markets grew by 35% in Q3 2025 compared to the same period last year. For the first time on record, more than one in five (21%) vehicles globally were BEVs.
China, which accounts for nearly two-thirds of global BEV sales, mirrored the global trend. Sales in Q3 increased by 36% year-on-year, exceeding two million registrations and resulting in a BEV market share of 34%. The increasing popularity of BEVs, especially entry-level models, arguably came at the expense of the PHEV market, which declined by 6% year-on-year.
Europe’s BEV market also rose sharply. Sales in the top five European markets combined grew by 32% in Q3 2025 vs. Q3 2024. The German BEV market performed particularly strongly, continuing a trend that has been evident throughout 2025. However, the BEV market share in the UK is still higher than in both France and Germany, at 23%. The US BEV market grew by 22% year-on-year in the third quarter, with consumers seeking to use the available tax credit before its expiration at the end of September. US BEV market share reached 10% for the first time.
Top findings
- Total BEV sales globally increased by 35% in Q3 2025 compared to the previous year, marking the first time that more than one in five vehicles sold worldwide were BEVs
- China continued to lead in BEV sales, accounting for nearly two-thirds of global sales, with a 36% year-on-year growth and a market share of 34%
- Europe's top five BEV markets grew 32% in Q3 2025 vs. Q3 2024, with Germany notably increasing by 45% in the third quarter year-on-year
- The US BEV market experienced a 22% growth year-on-year in the third quarter, achieving a 10% market share for the first time
Electric vehicle sales data
France, Germany, Italy, Spain, and UK
Sales of BEVs in the top five European markets increased by almost a third (32%) in Q3 2025 compared to the same quarter last year, with more registrations than in any quarter since Q4 2022.
The top five EU countries can be divided into two groups – the BEV markets in Germany, the UK, and France are much larger than those in Spain and Italy. Of the three largest markets, Germany continued the strong performance that has been evident throughout 2025, growing by 45% vs. Q3 2024. Indeed, more BEVs have been sold this year to date in Germany than in the whole of 2024. While growth compared to 2024 in the UK and France was not as remarkable, they still saw year-on-year increases of 21% and 16%, respectively, in the third quarter. Notably, the UK's BEV market share stands at 23%, surpassing both France's 20% and Germany's 19%.
PHEV sales in the top five markets in Q3 increased by 65% year on year, boosted by substantial rises in all markets except France, where sales decreased by 8%. For OEMs, increasing sales of PHEVs in 2025 presents strategic advantages in meeting their CO2 targets.
Other European markets
Denmark boasted the strongest BEV growth among the other European markets, up by 43% in Q3 2025 vs. Q3 2024. Denmark’s BEV market share of 70% is second only to Norway (97%) in all analyzed markets. Sweden holds the highest PHEV market share (27%) among these other European markets.
China
The total EV market share for the third quarter stood at 56%. BEV sales grew by 36% in Q3 2025 compared to the same quarter last year, breaking the two million barrier for the first time ever in a third quarter. Indeed, more than one in three vehicles (34%) sold in this quarter were BEVs. However, after years of rapid growth, PHEV sales declined by 6% in Q3 2025 vs. Q3 2024. While PHEVs and ICEs are still preferred by many consumers in higher vehicle segments, numerous recently launched entry-level BEVs are starting to dominate at the more affordable end of the market.
Japan
The Japanese EV market continues to be dominated by the sale of hybrids, which boasted a market share of 60% during Q3 2025. The combined market share of BEVs and PHEVs, on the other hand, is just over 3%.
South Korea
BEV sales jumped by 86% in the third quarter compared to the same period last year, bringing BEV market share to 18%. Hybrids account for a third of all sales, bringing the combined EV market share to over 50% for the first time in any quarter.
BEV sales increased by 22% in the third quarter of 2025 compared to the same period last year, as consumers sought to take advantage of the tax credit of up to $7,500 before its expiration at the end of September. BEV market share reached 10% for the first time in any quarter.
After four successive quarters of year-on-year declines, PHEV sales in Q3 increased compared to Q3 2024, but only by 3% and less than the overall market growth. PHEV market share is less than 2%, reaching its lowest level since the first quarter of 2023. Hybrid sales increased by 20%, reaching a market share of over 12% so far this year. Although still much more dominant than in Europe or China, the ICE market share decreased to its lowest quarterly level on record.
As BEV incentives disappear, OEMs are introducing a range of innovative and affordable new electric models to lure consumers. Another factor bolstering the BEV market is the increasing number of OEMs adopting Tesla’s charging plug, enhancing the overall charging experience.
Electric Vehicle Sales Review Q3-2025
About the „Electric Vehicle Sales Review“ by PwC and Strategy&
PwC Autofacts® and the Strategy& automotive team have analyzed electric vehicle sales worldwide in the third quarter of 2025.
Steven van Arsdale also contributed to this report.
