Menno Braakenburg

Menno Braakenburg is an advisor to executives in the energy and utilities industry for Strategy& in the Netherlands, based in Amsterdam and working across Europe and the Middle East.

Menno supports transmission and distribution system operators, integrated utilities, and large infrastructure players in navigating the energy transition, becoming more agile and financially resilient, and delivering the multi-billion investment agenda required to decarbonize their value chains.

He focuses on the intersection between the energy transition and asset-heavy industries and brings strong functional expertise in strategic cost transformation, operating model and organization design, transformation orchestration, and strategy development and implementation. He is a core member of PwC's Energy Utilities and Resources practice.

Joining Strategy& in 2011, Menno has more than 15 years of strategy consulting experience across Europe and the Middle East. He holds an MBA from IESE Business School in Barcelona, and a BSc and MSc in Aerospace Engineering from TU Delft. Having grown up internationally, he is fluent in Dutch, English, French, Spanish, and Polish.

Recent client work

• Strategic cost transformation for a leading Dutch DSO targeting a 25% OPEX reduction over three years, spanning overhead, core operational processes, investment portfolios, and out-of-pocket spend
• Cost-out transformation programs for electricity utilities in the Middle East and the Nordics
• Support to a government ministry on converting the national gas transport network into a hydrogen network
• European strategy benchmark for a Belgian/German TSO covering corporate strategy, CAPEX agendas, innovation, digitalization, sustainability, and M&A
• Strategic assessment of wind, solar, and storage supply chains to evaluate feasibility of EU "Fit for 55" targets on raw material concentration
• European Virtual Power Plant (VPP) market sizing up to 2030 for a Swiss utility, including demand/supply drivers and regulatory landscape
• Integrated decarbonization roadmap for a leading European chemicals player, combining Strategy, Climate Economics, and Tax and Incentives capabilities
• Transformation and data-analytics programs for a European airport, including contractor deployment optimization and infrastructure department operating model redesign
• Data-driven performance improvement program for a major district heat player