Private equity and principal investors

Building conviction and long-term value in a changing world.

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Private equity and principal investors are redefining how capital creates value.

Private equity firms, sovereign wealth funds, institutional investors, and principal investment organizations are navigating a market shaped by geopolitical uncertainty, technological disruption, shifting capital flows, and changing expectations of long-term value.

Investment performance now rests on sharper conviction, disciplined deployment, and sustained value creation across the ownership lifecycle. Artificial intelligence, advanced analytics, and deep sector expertise are improving how opportunities are identified and assessed, while stronger operating capabilities, ecosystem partnerships, and cross-border investment strategies are strengthening performance after capital is deployed.

What’s reshaping private equity and principal investment?

Four forces are reshaping how investors build conviction, deploy capital, and create value across the ownership lifecycle.

Value creation starts before the deal.

Strong returns begin with early conviction, deep sector understanding, and a clear view of how value can be created before an investment is made. Investors are placing greater emphasis on connecting investment theses with practical growth and performance opportunities from the outset.

Sector convergence is creating new investment opportunities.

AI, digital infrastructure, healthcare, energy transition, advanced manufacturing, real estate, and critical technologies are reshaping traditional industry boundaries. Capturing these opportunities requires specialist sector expertise, global market insight, and the ability to identify value where industries intersect.

Operating performance increasingly shapes investment outcomes.

Operating model transformation, AI adoption, commercial excellence, digital capabilities, and business model reinvention are playing a larger role in portfolio returns. Investors are looking beyond financial engineering to build stronger businesses throughout the ownership period.

Scale demands stronger investment platforms.

Larger and more diverse portfolios demand disciplined governance, sharper capital allocation, and greater visibility across investments. Strong investment platforms connect strategy, portfolio oversight, capabilities, and decision making to support consistent performance at scale.

From capital deployment to sustained value creation

Leading investors are bringing strategy, sector expertise, operational capabilities, and long-term portfolio management together in integrated investment platforms.

The strongest approaches connect investment strategy, integrated diligence, operating model design, portfolio transformation, and value realization across the ownership lifecycle. Commercial, operational, financial, technology, people, tax, and sustainability considerations strengthen pre-investment conviction and accelerate post-close value creation.

Why Strategy&

Strategy& partners with private equity firms, sovereign wealth funds, institutional investors, family offices, infrastructure investors, and principal investment organizations to shape investment performance and long-term portfolio value.

Our global network combines deep industry expertise with capabilities in strategy, AI-enabled insight, integrated diligence, commercial transformation, operating model design, and investment execution. We help investors identify opportunities, strengthen conviction, accelerate portfolio company performance, and create lasting value.

1
Investor-focused sector expertise

We advise investors across industries on the market dynamics, competitive positioning, value pools, and strategic choices that determine investment attractiveness and long-term performance, particularly where industries converge and new sources of value emerge.

2
Strategy that delivers results

We connect investment ambition with measurable outcomes across acquisitions, portfolio companies, operating models, growth, asset performance, and exit readiness.

3
Analytics and AI for stronger investment decisions

We embed advanced analytics, AI, commercial insight, and market intelligence across our work to sharpen investment theses, accelerate integrated diligence, identify value creation opportunities, and strengthen portfolio oversight.

Our services

We work across the full investment lifecycle, from defining investment ambition to delivering the strategic, operational, and commercial decisions that create lasting value.

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Inge Cajot

Partner, PwC United Kingdom

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Marcelo Gil

Partner, Strategy& Brazil

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Bilal Mikati

Partner, Strategy& Middle East

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Matt Moran

Partner and Strategy& Leader, Luxembourg, Strategy&

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Bastiaan Oomens

Managing Partner, Strategy& Netherlands, Strategy&

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Juan M. Procaccini

Partner and Strategy& Leader, Argentina, Uruguay and Paraguay, Strategy&

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Ramy Sfeir

Partner, Strategy& Middle East

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Christopher Temple

Partner, Net Zero Transformation Leader, PwC United Kingdom

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Rasmus Uldal Thomsen

Partner, Strategy& Deals, Denmark

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