Staying profitable in the new powertrain age
For the next decade, electric powertrain technology will maintain its pace of development. At the moment, boosted by legislation in China and Europe electric vehicle sales are growing. However, cost increases caused by a powertrain technology shift threaten margins and profitability in the next decade. In our new Powertrain Study, we have looked at electric vehicle sales in Europe, China and the US and have analyzed how powertrain technology and costs evolve. In order to stay profitable in the new powertrain age, OEMs need to focus on cost-optimized powertrain platforms and a customer-oriented powertrain portfolio now.