Market perspectives, customer needs and recommended actions for OEMs
Over the last few years, OEMs made significant investments in the electrification of vehicles, which are not yet fully converted into significant revenue streams despite the significant growth registered in the last months. Throughout the Covid-19 pandemic, OEMs continued their investment in e-mobility and have to adopt a tailored market approach to maximize the return on investment during the upcoming EV uptake phase.
The second edition of our pan-European eReadiness study provides updated perspectives on the short-term market development of Battery Electric (BEV) and Plug-in Hybrid Vehicles (PHEV) in France, Germany, Italy, Norway, Spain and Switzerland to help OEMs identify the best viable options to ensure short-term commercial effectiveness.
Define an extended offering to address the increasing demand of EV-related products and services currently not being part of the OEM and dealership portfolio (e.g. energy contracts, smart-home solutions, …).
Define a customer journey that complements traditional brick-and-mortar sales with a seamless on-line customer experience, by combining the best of both worlds to target digital native prospects and ensure resilience in case of health emergencies.
Design and deploy an EV-specific sales process to make the customer experience more compelling, as well as ensure regular monitoring of customer feedbacks and identification of key pain points throughout the EV journey.
Enhance customer support during the post-purchase phase by focusing on private charging solutions installation as well as public charging point usage.
Enhance used EV business proposition with dedicated CPO and upskilling programs to help dealerships manage the EV second hand trade in a more effective and profitable way.
Strategy& launched the second edition of the eReadiness pan-European study to capture market perspectives for Battery Electric (BEV) and Plug-in Hybrid Vehicles (PHEV) from different angles to help OEMs identify the best viable options to ensure short-term commercial effectiveness.