HR functions remain under sustained pressure to raise efficiency and reduce costs. A recent survey confirms these preoccupations:
The focus on automation, AI and digital spend shows that the pivot to AI is already underway, with the center of gravity shifting from on-demand content generation to autonomy and orchestration directly serving business goals, or as we call it: agentification of processes.
Agentic AI refers to intelligent software that autonomously makes decisions and acts upon it to achieve defined goals without continuous human input. It operates around the clock, learns from its environment, and adapts as conditions change. In HR, its power lies in how it combines three complementary capability levers:
Traditional generative tools excel at creating content from prompts but remain reactive. Agentic AI builds on these capabilities by adding goal-directed reasoning, persistent memory, and the ability to plan and execute actions within defined guardrails. In practice, this transforms static outputs into dynamic workflows that continuously learn from human feedback.
In recruiting, for instance, AI agents can plan searches, screen CVs, score candidates, schedule interviews, validate skills and draft recommendations for candidate selections, adapting shortlists based on recruiter feedback and continuously optimizing alignment with company goals and recruiter feedback. The shift is less about a setting up a single “super agent”, and more about carefully scaled individual agents for HR key areas that keep humans in the loop where judgment and context matters (e.g., talent sourcing, L&D, HR ticket resolution).
Because it unites autonomy, learning, and orchestration, agentic AI can already support more than 70% of HR processes. The gains vary by process: some primarily deliver FTE reduction, others improve service quality, and some unlock both.
Sources: PwCs Global People Process Framework Analysis (2025), Salesforce (2025), Moka (2025), Strategy& analysis
Strategically, grounding decisions around individual agents in a clear business case and measurable KPIs is critical to assess and deliver on ROI promises.
Despite strong potential, successful implementations remain rare. Many organizations overlook fundamental questions until late in the build phase. Experts project that 40% of agentic AI projects will fail by 2027, mainly due to insufficient ROI. Companies face different underlying challenges:
Sources: Gartner (Agentic AI in HR), PwC (AI Agent Survey May 2025), PwC (Global Artificial Intelligence Study 2023), Strategy& analysis
The outcome is predictable: stalled pilots and difficulty scaling beyond isolated lighthouse cases. Our research shows that most companies ask the wrong question: “Which agent should we implement first?” The right question should be: “Which processes consume time, drive cost, or constrain performance?”
Therefore, we suggest answering three key questions early on to avoid the most frequent pitfalls.
Identify pain points across the HR value chain that create cost, delay, or poor experience, and quantify their impact using dedicated KPIs such as time-to-fill, workforce coverage, new-hire ramp-up, retention, or employee satisfaction. A process-first lens surfaces high-value areas quickly.
Optimization can be realized with various efficiency levers (e.g., RPA, analytical AI, GenAI), and agentic AI is not necessarily the best solution to maximize ROI. The key discipline is matching solution complexity to efficiency potential, to confirm that the work truly requires multi-step reasoning and orchestration rather than straightforward automation.
Where organizational maturity or compliance constraints make AI less suitable, process or operating model redesign is a critical enabler of successful (agentic) AI implementation.
Especially when starting their agentic AI journey, organizations should start small to reduce risk and accelerate time to value. This means focusing on sub-processes instead of complex end-to-end workflows to contain complexity, and beginning with a pilot to prove impact and capture learnings before scaling what works.
Keep measurement tight and KPI-anchored. A single-use-case approach with clear checkpoints de-risks complexity and speeds up learning:
When implemented correctly and scaled consistently, agentic AI can deliver tangible ROI fast.
Agentic AI is not a monolith, and the subsequent build-versus-buy decision depends on strategic importance, customization needs, speed-to-value, expertise, and total cost of ownership. Where competitive advantage relies on proprietary data, building may be justified despite higher investment and longer timelines. In most other cases, out-of-the-box solutions can deliver quick wins, provided users are upskilled and prompting proficiency is established. The principle is fit-for-purpose, not most complex. Especially for early use cases, “buy” is usually best; only a clear competitive edge justifies “build.”
Leading HR functions are already piloting focused agentic AI solutions that can be scaled to end-to-end workflows if successful.
Turning pilots into enterprise-level value relies on three enabling foundations:
As use cases grow, challenges around risk, skills, and collaboration intensify. With linear workflows giving way to agent-driven designs, HR operating models must stay flexible to adapt continuously.
Crucially, scaling is not simply adding more individual use cases. It requires rethinking how HR work is organized, elevating roles and skills, flattening structures to enable cross-functional collaboration, and redesigning workflows around human judgment and agent capability.
Agentic AI can become a virtual HR efficiency engine, but only if implemented with discipline and scaled through an evolved operating model. Sustainable value starts with business outcomes and process pain points, applies the simplest effective lever for each task, proves impact quickly, and invests early in people, data/IT, and risk foundations. Where agentic AI is the lever, it can help manage E2E processes, compound efficiency, enrich the employee experience, and deliver a more agile HR function to enable the business at scale.
This article was co-authored by Niklas Frings.