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The electrification of road transport is an imperative and will play a big role in helping to reach sustainability targets. Operators are willing to electrify their CV fleets and OEMs have made significant investments into the electrification of vehicles. Yet, they still struggle to convert them into sustainable value streams in the form of attractive product, service and solution offerings.
We have conducted a survey to capture market perspectives on the eReadiness of both the demand (fleet operators) and supply side (OEMs) of the European commercial vehicles market. The results help us to support OEMs in defining a winning strategy to ensure short- to medium-term commercial feasibility.
To drive fleet electrification, OEMs need to define winning propositions along five key improvement areas.
Define truly customer-centric offerings to fully exploit fleet operators’ increasing openness towards battery electric truck / battery electric bus-related products and services.
Provide enough real-life experience to reduce clients’ operational reservations and support their purchasing process with attractive offers and a strong commercial case.
Complement traditional sales elements with a seamless on-line direct-to-consumer experience making transitions between physical and digital touchpoints as seamless as possible.
(Re-)define the e-solution space you want to play in combining hardware, software and services. Venturing into non-core activities might yield significant competitive advantage but also require new organizational capabilities.
Understand the specific challenges that come with designing and implementing digital business models in the context of an ecosystem of partners and build the skills to avoid typical pitfalls.
If managed well, shifting to a zero-emission fleet can provide promising opportunities for fleet operators.
With the tipping point for fleet electrification approaching fast, get ahead of your competition by fully understanding related challenges and opportunities.
If not done correctly, moving from petrol and diesel to electric vehicles can be detrimental to a business due to increased capital expenditure and infrastructure constraints impacting fleet efficiency.
Understanding immediate and future impact on operating cost, TCO, residual values and charging infrastructure can make all the difference for future business success.
To efficiently run electrified fleets, emerging digital solutions that bring together vehicle and infrastructure data need to be integrated into existing IT systems and operational processes.
Operators must also not just think about the vehicle and infrastructure assets but the new collaborators required to support them, including partnerships and agreements with OEMs, energy companies, charge point operators etc.
Cornelia Deppner also contributed to this report.
We have conducted this survey to capture market perspectives on the eReadiness of both the demand (fleet operators) and supply side (OEMs) of the European commercial vehicles market. Our objective is to help OEMs define a winning strategy to ensure short- to medium-term commercial feasibility.