Consumer Goods and Retail

We help companies strengthen their brand proposition in a world of slow growth, price pressure, and shifting retail channels

As emerging technologies and changing demographics continue to transform the consumer landscape, it’s time to think big about how your consumers interact with your brand. Online retail is continuing to skyrocket, and small authentic brands have increasing power over traditional companies. How will you place your bets and deliver value?

The business landscape for consumer companies is becoming increasingly complex - globalisation is driving cross-border operations and digitisation is reshaping the end-to-end customer journey. In addition, the entry of market disruptors such as private-label manufacturers catering directly to the squeezed consumer is putting pressure on margins. Strategic responses such as cutting costs and seeking high-growth markets were once effective; however, these approaches will yield less in the future.

Tüketici Ürünleri ve Perakende

The key challenge that consumer companies now face is to grow at a minimum investment cost while looking internally to optimise operations, embrace market disruptors, and identify opportunities hiding in plain sight.

At Strategy&, we believe a consumer-centric approach is critical to building effective strategy that works in the real-world for years to come. We work with clients around the world on automation and supply chain optimisation, performance improvement programmes, revenue management, deals, product and service innovation and more. In every engagement, we bring an unwavering commitment to get it right, a deep understanding of industry dynamics, extensive experience along the entire value chain, and broad functional capabilities. This is strategy, made real.


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Ozan Cığızoğlu

Ozan Cığızoğlu

Territory Leader, Strategy& Türkiye

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