Financial Services

As digital innovation continues transforming the industry, we help clients with strategies for the future - developing distinct capabilities and building in execution at every step

Turning challenges into opportunities

With digital entrants and emerging technologies, the financial services industry is facing an onslaught of new challenges and opportunities: Artificial intelligence and machine learning. Blockchain. Cybersecurity risks. Disruption from new fintech players and new deals. How do you find your strategic advantage?

The financial-services industry is undergoing a period of unprecedented change. Executives continue to adjust their business models to comply with tougher regulation, rebuild reputation and customer confidence, and anticipate sustained low-margin environments and increasing commoditization. At the same time, rapid innovation and disruptive technologies are demanding critical strategic choices to leverage new market opportunities and gain a competitive edge.

Financial-services firms can expect better times to come - but to thrive, they must get the balance right between compliance and competitiveness, and innovation and changing consumer preferences.

To respond to the new conditions, we believe companies need to develop coherent capabilities systems that are aligned to their business models and associated products and services. In this way, they will ensure their focus is on markets where they can compete and differentiate themselves effectively.

Finansal Hizmetler

How we help our clients?

Finansal Hizmetler

PwC’s strategy consulting team Strategy& helps clients in all areas of financial services - retail banking, corporate and commercial banking, wealth and asset management, capital markets, insurance, and others - in developing winning strategies. Our industry teams collaborate with our specialist colleagues in operations and digital business and technology to bring deep functional expertise to our clients.

We help clients develop top-line revenue strategies. In retail banking, this includes developing strategies to use digital technologies that revolutionise customer interaction. In wholesale banking, where product commoditisation is squeezing margins, we can help develop sophisticated risk assessment techniques and smarter segmentation strategies. In capital markets, where traditional roles are shifting, we help clients decide where to play in the value chain.

We can also help organisations develop sustainable cost reduction programmes. We have rich experience in helping clients tackle costs by reengineering core processes end to end, creating effective shared-services structures, developing outsourcing and offshoring strategies, and harnessing the value of IT.


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Ozan Cığızoğlu

Ozan Cığızoğlu

Territory Leader, Strategy& Türkiye

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