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Super Apps

Applications fulfilling all the needs

Financial services, retail, logistics and many other industries changed and transformed considerably in 2020 both worldwide and in Turkey. With the significant impact of the pandemic on this change, new players and business models emerged in various industries.

This global change also stands out in Turkey.  Recently, the major players of different industries in Turkey have integrated other industries in their applications and are moving into Super Apps.

Applications fulfilling all the needs

Today, we spend approximately 3 hours a day on applications on our smart phones.  Time spent has increased by approximately 25% as a result of social distancing and the restrictions that have become part of our lives due to the pandemic.  We use various applications on our mobile phones, such as those for mobile banking, digital wallets, e-commerce and public transportation.  So, what would it be like if we could make all these transactions through one single application? 

Super Apps provide integration of several transactions, including payment and ID management, using a single application.  More importantly, Super Apps can customise these services based on our needs.  

How to compete with Super Apps?

Understanding clients’ needs and providing tailor-made value propositions to them will bring solid success.  

In order to compete with Super Apps, businesses should decide on their strategies:

  • A leading position
  • An active player in the ecosystem
  • Only providing service in the background   

Super Apps in Turkey

A fast-growing sector with high competition which attracts investors.

  • Key e-commerce players 
  • Large banks 
  • Food delivery service providers 
  • Telecom operators 

Contact us

Kağan Karamanoğlu

Kağan Karamanoğlu

Territory Leader, Strategy& Turkey

Ozan Cığızoğlu

Ozan Cığızoğlu

Financial Services Leader, Strategy& Turkey

Soner Canko

Soner Canko

Senior Executive Advisor, Strategy& Turkey

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