Customer Strategy | Strategy& Turkey

Customer Strategy

Putting customers first, building value that lasts

Why leading companies are prioritising customer strategy

Consumer insights. Data analytics. Digital marketing. Personalisation. Artificial intelligence. Omnichannel experiences. Design thinking. As digitisation continues transforming all aspects of your business, understanding your customers—and exceeding their expectations with your core capabilities—is increasingly important. In collaboration with the frontline teams at PwC, we help clients strategically plan the right mix of business, experience, and technology to drive actionable change from the very start of our engagement, and deliver results that redefine your business for years to come.

Media

20/10/22

The future of grocery shopping

Grocery shopping will change significantly in the decade ahead – traditional food retailers must adapt fast.

31/03/22

Electric Vehicle Sales Review Full Year 2021

Global sales of battery electric vehicles more than doubled in 2021 in comparison with the previous year.

16/02/22

Turkish E-commerce Ecosystem Outlook

Turkish E-commerce market significantly grew in the last two years and is expected to maintain its high-paced growth.

08/07/21

Navigating the New Reality: Restructuring for Growth

Restructuring is an opportunity for all companies to re-set for growth.

How we help clients?

Customer and Experience Strategy
Marketing and Sales
Service and Engagement
Pricing and Profitability
Customer Analytics

Customer and Experience Strategy

Companies must strike the right balance between generating value for the customer and value for the business. To do that, we help clients evaluate their overall customer landscape, determine which segments they should focus on, and then consistently engage with those customers in every interaction across products, services, solutions, and brand messaging.

Service offerings include:

Customer growth strategy
Customer segmentation
Experience strategy and design
Value proposition development
Digital customer insights and analytics

Marketing and Sales

In the age of experience, we help clients take advantage of the most important digital trends and tools to integrate strategy, customer insight and analytics, experience design, and technology. We strive for marketing and sales excellence that enables innovation, supports “always on” customer engagement and go-to market strategies, and drives the bottom line.

Service offerings include:

Marketing strategy and operating model
Portfolio and brand management
Sales force strategy and effectiveness
Channel and RTM strategy
Sales organisation design and alignment
Digital marketing and commerce strategy

Service and Engagement

Information is everywhere, experiences are integrated across channels, and individuals expect immediate customised responses. As these dramatic social and technological realities create new roles for customers and companies, we partner with clients to help them transform their digital and physical services so that they can thrive in this fast-changing market with the right strategies and organisational approach.

Service offerings include:

Service strategy and revenue growth
Omnichannel experience
Contact centre optimisation

Pricing and Profitability

Achieving superior pricing and margin management requires capabilities that blend mathematics and managerial science. More than ever, companies need a holistic pricing strategy that starts with the end-user, leverages a growing number of data sources, and reflects value delivered and received by channel partners. We work with clients to build the pricing strategies and capabilities that support profitable growth and optimise value capture.

Service offerings include:

Pricing and revenue model strategy
Customer portfolio profitability and optimisation
Trade promotion, rebate, and discount effectiveness

Customer Analytics

The key to understanding customers is getting the right insights. We support customer strategies with advanced quantitative and qualitative research techniques, leveraging big and little data to inform complex marketing, sales, pricing, and channel decisions.

Service offerings include:

Consumer insight
Marketing analytics
Sales analytics
Big data and digital analytics

Capabilities-Driven Strategy + Growth

Does your strategy give you a right to win?

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Ozan Cığızoğlu

Partner, Strategy& Türkiye