No Match Found
of countries have seen increased competition since 2012
total change in the global population-weighted ARPU in the past 10 years
of countries where mobile service has become commoditized or is ‘on the edge’
Competitive pressure continues to prevail in the global mobile telephone industry. The result for telecommunications providers worldwide has been stagnant growth, and a steady but seemingly inevitable commoditization of the industry’s primary services.
Strategy&’s annual commoditization tracker analyzes the state of play in markets across the globe by looking at two key metrics: changes in the spread between mobile operators with the largest and smallest share of each market’s subscribers, and in the spread between those with the highest and lowest average revenue per user.
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