OrgDNA: The key to unlocking your company's potential

This graphic offers a brief overview of OrgDNA® – the combination of formal and informal traits that shape a company’s “personality” – as well as the seven organizational profile types, as distilled by PwC’s Strategy& over more than a decade of research. What’s your company’s type? Visit and take our quick OrgDNA Profiler Survey to learn more.

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Bhushan Sethi

Principal, Strategy& US

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