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Anna reflects on her transition from Strategy& to tech leadership, sharing how a mindset of “What’s the worst that can happen?” helped her navigate uncertainty, embrace reinvention, and lead with purpose. From engineering to fashion and retail while navigating motherhood, she reflects on the defining choices that shaped her path.
She also shares how she’s helping reimagine retail in the region, through AI, hyper-personalization, and a deep understanding of the digitally savvy MENA consumer.
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