Group Director FMCG, Luxury, Retail and E-commerce (MEA) at Meta

Anna Germanos

Anna Germanos

Alumnus since 2016


Watch this episode of Unscripted for a candid conversation with Strategy& Middle East alum Anna Germanos, whose journey from consulting to leading Meta’s consumer verticals across MEA reveals the courage, curiosity, and perseverance behind bold career pivots. 

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47:14

Anna reflects on her transition from Strategy& to tech leadership, sharing how a mindset of  “What’s the worst that can happen?”  helped her navigate uncertainty, embrace reinvention, and lead with purpose. From engineering to fashion and retail while navigating motherhood, she reflects on the defining choices that shaped her path.

She also shares how she’s helping reimagine retail in the region, through AI, hyper-personalization, and a deep understanding of the digitally savvy MENA consumer. 

Highlights from the discussion

 

The importance of connections

Juggling motherhood and work

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