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Inspired by innovation: the legacy of Strategy&
Innovation has always been part of our DNA. As Booz Allen Hamilton, we significantly shaped the origins of management consulting in 1914 and developed supply chain management in the 1980s. In 2014, Strategy& was formed through the combination of Booz & Company and PwC. With our “strategy-to-execution” approach, we develop tangible strategies, provide end-to-end support, and can always leverage the PwC network’s world-class capabilities in audit, assurance, advisory or tax and legal.
Our clients especially value the success of our approach to consulting and our innovative and respectful corporate culture at Strategy&. We were instrumental in averting bankruptcy at the Chrysler Corporation, supported Deutsche Telekom during its transformation to a cloud-based company, helped Kapsch TrafficCom strategically restructure its business to become an intelligent mobility services provider, and designed and implemented an ESG strategy at SIXT.
Our highly qualified consultants possess in-depth industrial and functional knowledge and provide an exceptional level of technological excellence, benefitting our clients both now and in the future. We have an unwavering commitment to getting it right, and are uniquely positioned to help our valued clients build tangible strategies, achieve measurable success and sustainable outcomes.
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Access layer: Bridging realitiesThe access layer focuses on creating inclusive and immersive experiences through virtual worlds and extended reality (XR) technologies. A user-centric approach ensures accessibility and fosters diverse interactions, aligning with ESG principles of inclusivity and equality.
Virtual worlds: These computer-simulated 3D realms emulate reality or fantastical environments, facilitating real-time user interaction and exploration through digital avatars. Virtual worlds meld the boundaries between physical and digital experiences and are currently still mostly accessed via desktop computers or mobile phones.
Extended reality (XR): Immersive technology to access metaverse environments, combining or mirroring the physical with the digital world. XR encompasses full virtual reality (VR; complete immersion in the digital world shielded from physical environments), augmented reality (AR; digital overlays into the real world) and mixed reality (combining VR, AR to interact with both physical and digital elements).
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Enabler layer: Empowering responsibilityIn the enabler layer, technologies like Web3, digital twins, and artificial intelligence (AI) converge.
Web3 technology: Web3 enables secure, decentralized transactions, promoting transparency and fairness. As the next phase of the internet, Web3 is characterized by decentralized protocols based on blockchain and distributed ledgers. Web3 establishes an infrastructure for payments, digital assets like cryptocurrencies, NFTs (non-fungible tokens) and smart contracts, allowing for greater user control over involved data and transactions in online ecosystems. Some existing metaverses, such as Decentraland and Sandbox, leverage Web3 technology, while others, like Roblox and Meta's Horizon World, follow a centralized approach.
Digital twins: Virtual replicas of physical objects (such as persons, systems, machinery) or processes, constructed through real-time data collected from sensors and IoT devices. Digital twins serve as a foundation for industrial metaverses, enabling performance monitoring, analysis, optimization, and informed decision-making. Together with XR and AI, digital twins are also tied to the concept of spatial computing.
Artificial intelligence (AI): Automated systems, algorithms, and AI mechanisms ensure the seamless and persistent operation of the metaverse, even while individual users are temporarily logged off. Generative AI tools facilitate real-time creation of virtual worlds, avatars, characters, and experiences. Advanced algorithms are also instrumental in supervising live interactions within the metaverse, identifying and mitigating misconduct and discrimination as it happens.
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Infrastructure layer: Building a sustainable foundationAt the core, the infrastructure layer guarantees stability. Advanced chips and processors, hyper-connected and low latency 5G/6G networks, and robust cloud infrastructure provide the backbone for metaverse operations.
Despite the metaverse's rapid evolution, challenges in achieving full interoperability, continuity, and synchronization indicate that its establishment will likely span years, if not decades.
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Key milestones from Strategy&’s history
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