Harald Dutzler is a Partner at Strategy& Austria and leads the retail and consumer markets practice for Strategy& Europe. In addition he leads the global PwC Agrifood community of experts. Based in the Vienna office and with more than 20 years of consulting experience, his primary focus lies on food and beverage value chains (from farm to fork) and on non-food supply chains.

He has extensive experience in operations strategy development, cost transformation and organization design. In recent years, Harald has complemented his skills with extensive work on digital commerce, category management and digital operations for consumer goods companies and retailers.

Harald has written or co-authored several articles and viewpoints, including 'Mastering food and beverage packaging', and 'The vertical advantage'.

Harald Dutzler holds a Diploma in Business Administration from the Vienna University of Economics and Business Administration and was a visiting scholar at the HEC Montréal.

Recent client work

• Global supply chain operating model transformation for food production company
• Design of supply chain shared service enhancement for global beverage company
• Holistic operating model and process transformation for leading Middle East retailer
• Assortment strategies across multiple product categories for a leading European grocery retailer
• Comprehensive supply chain strategy for European apparel player
• New supply chain design for fresh produce, incl. impacts of digitization of operations
• Multi-year cost transformation program across all business functions for a global electronics manufacturer
• Private label buying concept for a grocery retailer
• Manufacturing strategy program to develop a global footprint for a consumer company
• Extensive sourcing program for a European electronics retailer
• Cost transformation and complexity reduction program for a branded apparel company