Reimagining what’s possible, with an unwavering commitment to getting it right

The right digital strategy, the right differentiator

In today’s business world, digital disruption can transform an industry overnight. The “essential eight” technologies (augmented reality, drones, virtual reality, the Internet of Things, robots, blockchain, and artificial intelligence) are driving rapid cross-functional innovation and leading to smarter organizations. At the same time, customers are expecting more and more personalized interactions with technology.

As competitive and consumer demands continue to evolve, digitization offers real opportunities for faster growth and greater productivity. But to be successful, companies must make digital investments wisely, be clear about their goals, and carefully manage change among employees. At Strategy&, we set clear outcomes and specific performance metrics to help you build the right digital strategies, to drive results that redefine the future. We provide strategic advice from the design phase onward, to help digital rollouts stay on or get ahead of plan and budget.

“Last Wednesday's session at the Experience Center was so much fun it almost shouldn’t be called work. We achieved so much that the eight weeks flew by...”

Senior client stakeholder after completing our workshop
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Smart Mobility

When humanity and technology hit the road

Visit our Smart Mobility Hub - an essential resource for the latest perspectives that define our collective mobility challenges and help find the smartest solutions. 

From cities and urban infrastructure, to automation and impending regulatory hurdles, we’re ensuring the next stop is a new beginning for all.

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Developing digital strategy for the French and German utility market

"Safety net" hospital becomes a provider of choice

Confronted by increasing competition from lower-cost alternatives, our client wanted to grow its rugged device business in the French and German utility market. Strategy& developed a comprehensive top-down and bottom-up perspective, using job shadowing to help understand the pain points of utility workers. Working with our Experience Centre, we helped the client prioritise more than 70 ideas (in terms of attractiveness and right-to-win) to outline the future impact on customers and users and presented a detailed analysis of four “ways to play.” We enabled the client to move forward with its corporate objectives by focusing on the top initiatives of high market value and priority to its customers and users.

Improving digital operations and marketing for an airline

Truck manufacturer assesses Chinese joint venture

When an airline wanted to simplify its booking and information system for B2B customers and travel agencies, it engaged Strategy& to define objectives. We then worked across the PwC network to implement our roadmap through an agile process, integrating Salesforce and Microsoft Cloud solutions. As a result, customers had a new online portal with self-service tools at their fingertips in less than six months. With new capabilities and targeted marketing, efficiency improved and revenue grew. Managers spent significantly less time on administrative work, and customers who used to wait a few days for metrics can now access real-time reports instantly.


Explore how the Oil & Gas Industry unleashes opportunities by making use of the right digital technologies.

Digitising the Oil & Gas Industry

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Take a look at PwC Digital Services. Helping create true business transformation with the power of perspective.

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Peter  Gassmann

Peter Gassmann

Global Leader of Strategy&, Strategy&

Natalya  Lim

Natalya Lim

Partner, Eurasia Advisory Leader, Strategy&

Kağan Karamanoglu

Kağan Karamanoglu

Partner, Strategy&