Vinay Couto

Vinay Couto

Principal, Strategy& US

Vinay Couto is a leading practitioner in strategic cost transformation for Strategy&, PwC's strategy consulting business. Based in Chicago, he is a Principal with PwC US. He leads the People and Organization Strategy practice and leads the Fit for Growth platform. He has worked with clients in the automotive, aerospace, pharmaceuticals, life sciences, media and broadcasting, packaged goods, banking, and insurance industries.

A recognized thought leader, Mr. Couto has contributed to numerous Strategy& studies and strategy+business articles, including:

  • Headquarters: Irrelevant or irreplaceable?
  • How To Be an Outsourcing Virtuoso
  • Making Overhead Outperform
  • The Globalization of White-Collar Work
  • The New CFO Agenda: Global G&A Survey Insights and Implications

Mr. Couto is a three-time recipient of Strategy&'s prestigious Professional Excellence Award (PEA), which was given in recognition for innovative work on projects for Procter & Gamble, RJ Reynolds, and Quest Diagnostics.

Prior to joining Strategy&, Mr. Couto worked for Procter & Gamble in the UK as a brand analyst and assisted in evaluating key brand profit contributions and worked on the launch of the company’s first European liquid detergent.

Contact details

Email

Experience

  • Organization strategy
  • Fit for Growth

Specialty

  • Financial services
  • Automotive

Education

  • MBA from the Columbia Graduate School of Business
  • First Class Honors Degree in Chemical Engineering from the Imperial College of Science and Technology London University.

{{filterContent.facetedTitle}}

{{contentList.loadingText}}
{{contentList.loadingText}}
{{contentList.loadMoreLabel}} {{contentList.viewAllLabel}}
Industries Aerospace and defense Automotive Chemicals Consumer markets Health Industrials Media and entertainment Oil and gas Power and utilities Public sector Technology Transportation
Functions Business strategy Customer strategy Operations strategy Organization strategy Product and service innovation Technology strategy
Unique solutions Capabilities-Driven Strategy + Growth Deals strategy Fit for Growth Risk and regulatory Trade promotion excellence
Digital
Insights Books Tools Industry trends Reports and studies The Katzenbach Center
About History Our values Our leaders Strategy& worldwide offices Corporate responsibility Awards and recognition Newsroom Media contacts
Careers
strategy+business
Alumni
Contact

© 2019 - 2020 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.