Nick Hodson

Principal, PwC United States

With over 20 years consulting experience, Nick specializes in retail strategy and performance improvement for the food, grocery, fuel and convenience store clients.

Notable client examples:

  • Led US market assessment for leading southern hemisphere retailer. Led client team in detailed US fieldwork to assess market and identify potential opportunities for growth.
  • Extensive field work program covered most leading and/or innovative grocery banners
    Developed actions to dramatically improve Customer Experience at leading drugstore retailer for Rx and Front of Store customers. 
  • Identified consumer pain points and areas for value creation (e.g. specific services for most valuable segments)
  • Customer loyalty strategy development for retail fuels business of major oil company: Assessed consumer needs and segments in two major European markets; assessed loyalty scheme options; developed strategy, launched and supported negotiations with partner retailers and loyalty coalition scheme providers. Preparations for launch ongoing
  • Supported client team in structuring and negotiation of industry-leading JV between gas/convenience retailer and major grocery chain. 200+ JV stores rolled out, recognized across the industry as a game-changing deal

Nick is also a key thought leader and has contributed to various Strategy + Business articles such as: 

Prior to joining Strategy&, Nick worked at Mobil Oil in refining and supply, was the head of strategy for Safeway Inc.

Contact details



  • Business strategy
  • Fit for Growth


  • Consumer Markets
  • Oil & Gas


  • M.A. Hons in Geology from Oxford University
  • MBA from INSEAD France