Principal, Strategy& United States
David Ganiear is a leading practitioner in Trade Promotion Excellence (TPE) for Strategy&, PwC's strategy consulting group. He is a principal with PwC U.S. Aligned to the Digital Business and Technology practice, he focuses on helping organizations drive significant operating income improvement through the development of world-class TPE capabilities.
His recent client work has included:
David has also published several TPE-related articles and viewpoints, including:
He developed the Trade Capability Profiler, an innovative tool that allows companies to benchmark their TPE capabilities and estimate potential improvement opportunities.
David has also presented at the Consumer Goods Technology Conference, NACDS (National Association of Chain Drug Stores) Conference, and Demand Better Conference.
Prior to joining Strategy& in 2004 as an associate, he worked for IBM and PricewaterhouseCoopers.