Barry Jaruzelski

Principal, Strategy& US

Barry Jaruzelski is a leading practitioner in technology and innovation strategy for Strategy&, PwC's strategy consulting group. Based in Florham Park, N.J., he is a principal with PwC U.S. He works with high-tech and industrial clients on corporate and product strategy and the transformation of core innovation processes. . He created the Global Innovation 1000 study in 2005, and in 2013 was named one of the "Top 25 Consultants" by Consulting magazine.

Mr. Jaruzelski’s key areas of expertise are:

  • R&D portfolio and product growth strategy
  • Product development efficiency and effectiveness
  • Acquisition due diligence of technology intensive firms

A recognized thought leader, Mr. Jaruzelski is frequently quoted in publications like The Wall Street Journal, the Economist, the Financial Times, and The New York Times on the technology industry and the challenges of innovation. He often appears as an expert commentator on ABC News, CNBC, CNN, NPR and the BBC. He writes a column on innovation for the Financial Times.

Mr. Jaruzelski has authored numerous Strategy& publications, including the firm’s award winning annual Global Innovation 1000 study; several strategy+business articles, such as "Money Isn't Everything", "What Will Be Made in China", "The Customer Connection" and "The Stealth Software Challenge"; and the book Mastering the Innovation Challenge. In addition, he has written articles that were published in Forbes, Ivey Journal, Strategic Finance, PDMA Visions, Optimize, Linux World magazines, and the Boston Globe newspaper.

Mr. Jaruzelski is a three-time recipient of Strategy&'s Professional Excellence Award, which is given in recognition of outstanding and innovative client service on assignments for Alcatel-Lucent, GE, and for development of the Commercial Strategic Wargame service offering. He has also received the firm's Eagle Award for his outstanding contributions to Strategy&. Mr. Jaruzelski’s Innovation 1000 Study has been recognized by the Product Development & Management Association with its 2007 "Best of Visions" Award and by the National Association of Business Publishers with its 2009 Silver Award.

Mr. Jaruzelski is a member of the Knowledge & Marketing Advisory Council. He has previously served as the firm's Chief Marketing Officer overseeing the marketing function worldwide, including the roll out of the new brand. He has also been the Global Leader of the firm’s Innovation Practice. Previously he was a member of the the Audit Committee of Strategy&'s Board of Directors, the Partner Compensation Committee, the Board Nominating Committee, the North American Marketing Council, and the Professional Excellence Award Committee.

Contact details



  • Operations strategy
  • Product and service innovation


  • Industrials
  • Automotive
  • Aerospace and defence


  • MBA in finance and management of organizations Columbia University's Graduate School of Business
  • BS in economics University of Pennsylvania's Wharton School of Business