Alex Kushnir

Principal, USA

Leader and practitioner with multi-disciplinary global experience in revenue growth management (RGM), trade strategy and execution, digital marketing, shopper marketing, pricing, supply chain planning, and analytics across NA, EMEA, LATAM, and APAC

Large-scale front office transformational programs leader in the areas of trade promotion management (TPM), trade promotion optimization (TPO), sales planning, demand planning (DP), sales & operations planning (S&OP), retail execution (RE), and merchandising

Relevant expertise:

  • 19+ years of experience with RGM, TPM, TPO, RE
  • Served 28 CPG manufacturers globally
  • Hands-on experience with multiple front office tools (i.e., SFDC, CAS TPM/ TPO/ RE, Oracle Siebel, OBIEE, Demantra, SAP TPM, SAP CRM, Vistex)

Contact details

Email

Experience

  • Technology strategy
  • Trade Promotion Excellence

Specialty

  • Consumer Markets

Education

  • Bachelor of Science – Bio-Medical Engineering
  • Boston University
  • Master of Business Administration Emory University