In a world where organisations are facing disruptive competition, those that succeed will be those that operate in an environment where change is the norm and the speed of technological advancement demands they transform, at pace.
This ‘Robots and pizza’ example illustrates how technological disruption could transform seemingly straightforward elements of daily life. ¹For example, an innovative US startup, which makes pizza to order in its oven and robot-equipped trucks, delivers fresh, inexpensive food to people’s homes rapidly. As of October 2017, it had raised more than US$70 million in venture capital. Although no one can predict whether they or another contender will succeed, the general logic of vehicle-based fast-food represents a major threat to low-cost restaurant chains.